Services / 01
Design thinking
hands-on workshops for business
Find breakthrough ideas, test hypotheses and implement change faster.
01 / Why
Why design thinking?
Traditional approaches to business problems often lack flexibility and speed. Design thinking helps you see new opportunities, test ideas in practice and implement effective, user-centered solutions.
Focus on real needs — building solutions that matter
Rapid testing — validating hypotheses without unnecessary costs
Teamwork — bringing in different perspectives for better solutions
What you get
02 / After the workshop your team will be able to
Apply design thinking methodsto complex business challenges
Understand customer needs more deeplythrough research, interviews and empathy
Test ideasbefore implementing them, reducing risk
Adapt quickly to changeand work under uncertainty
How the workshop works
03 / Format · 6 stages
01EmpathyWe immerse ourselves in the customer’s world: their needs, behaviour, problems and motivation.
02DefineWe structure what we learned, highlight the key insights and define the core challenge.
03IdeateWe generate a wide range of possible solutions, focusing on creativity and unconventional thinking.
04PrototypeWe turn ideas into simple prototypes that can be shown to users quickly.
05TestWe check what works and refine the solution.
06ImplementOnce testing succeeds, the chosen solution is built into business processes or launched to market.
Client reviews
04 / Trusted by
“The session with the Y&D team transformed a regular discussion into a dynamic platform for open dialogue. Thanks to their deep expertise and customized approach, we were able to identify key issues and shape a cohesive vision for the initiatives.”
Nadiia SirenkoChief People and Culture Officer
“The Y&D team organized a design thinking workshop focused on our new challenge — the AI assistant. The session was well structured and offered a fresh perspective. What stood out was how the team dived into our business context.”
Vira TkachenkoChief Technology & Innovation Officer
